Light interfaceMeasured www.instagram.com
A friendly, approachable login screen that feels light, simple, and welcoming.
This page is styled with Instagram’s own measured values. It is a private reference for AltLeads; their logo, brand and company-only fonts belong to them.
Colours
Background#FFFFFF
Page behind everything
Surface#F3F4F5
Cards, panels, menus
Text#111112
Headings and body
Muted text#737373
Secondary info
Line#D1D3D5
Dividers and outlines
Accent#0064E0
Main button, links, selection
On accent#FFFFFF
Text on the accent
Contrast
Text on background 18.9:1Muted on background 4.7:1Text on accent 5.4:1
Every colour found on their site
#737373#111112#686A6E#F3F4F5#28292B#FFFFFF#0064E0#E0E2E4#D1D3D5#CCD0D5
Typography
| label | Optimistic · 15px · 400 | Mobile number, username or email |
Corners & shadows
Corner sizes used
22px
16px
40px
Shadows
Shadow 1
Components, rebuilt from their values
Buttons
Navigation
InterestedCallbackBengaluru
Licious · Admin head
Tabs
Table
| Company | Owner | Status | Last touch |
|---|---|---|---|
| Zomato | PR | Callback | 18 days ago |
| Licious | RM | Interested | Today |
| Delhivery | AS | No answer | 35 days ago |
Toast
Call logged · callback on Friday
Real components from their site
Icons
Product screens
Do & don’t
What makes it Instagram
- Plain white background with soft grey input fields and borders
- A single friendly blue used for the primary action and links
- Fully rounded pill-shaped buttons and inputs
Do
- Keep the background plain white with light grey form fields
- Use one blue accent for the main button and links only
- Round all buttons and inputs generously
Don’t
- Don't use dark or moody backgrounds for a sign-in style flow
- Don't add multiple accent colours
- Don't use sharp-cornered inputs or buttons
For AltLeads: Borrow the simple, friendly login-style layout for a lightweight rep sign-in or quick-access screen that feels approachable, not corporate.
Copy the tokens
/* Instagram · values measured from https://www.instagram.com/ · reference only, their brand belongs to them */
:root {
--bg: #FFFFFF;
--surface: #F3F4F5;
--text: #111112;
--muted: #737373;
--line: #D1D3D5;
--accent: #0064E0;
--on-accent: #FFFFFF;
--radius-button: 22px;
--radius-card: 16px;
--radius-small: 6px;
--button-height: 40px;
--font-heading: "-apple-system", system-ui, -apple-system, "Segoe UI", sans-serif;
--font-body: "-apple-system", system-ui, -apple-system, "Segoe UI", sans-serif;
--shadow: rgb(255, 255, 255) 0px 0px 0px 2px, rgb(24, 119, 242) 0px 0px 0px 4px;
}