All design systems Instagramdesign system · reference
Light interfaceMeasured www.instagram.com

Instagram

A friendly, approachable login screen that feels light, simple, and welcoming.

This page is styled with Instagram’s own measured values. It is a private reference for AltLeads; their logo, brand and company-only fonts belong to them.

Colours

Each role is a value read from their live website, checked against their screenshots.

Background#FFFFFF
Page behind everything

Surface#F3F4F5
Cards, panels, menus

Text#111112
Headings and body

Muted text#737373
Secondary info

Line#D1D3D5
Dividers and outlines

Accent#0064E0
Main button, links, selection

On accent#FFFFFF
Text on the accent

Contrast

Text on background 18.9:1Muted on background 4.7:1Text on accent 5.4:1

Every colour found on their site

#737373#111112#686A6E#F3F4F5#28292B#FFFFFF#0064E0#E0E2E4#D1D3D5#CCD0D5

Typography

Headings use -apple-system (free). Body text uses -apple-system (free).

labelOptimistic · 15px · 400
Mobile number, username or email

Corners & shadows

Corner sizes used

22px
16px
40px

Shadows

Shadow 1

Components, rebuilt from their values

Live and clickable. Built by us from the numbers above, not copied from their code. Sample CRM data.

Buttons

Navigation

InterestedCallbackBengaluru
Next call

Licious · Admin head

Wants a proposal before the cafeteria contract renews in March.

Tabs

Table

CompanyOwnerStatusLast touch
Zomato
Food tech · Gurugram
PRCallback18 days ago
Licious
Food tech · Bengaluru
RMInterestedToday
Delhivery
Logistics · Gurugram
ASNo answer35 days ago

Toast

Call logged · callback on Friday

Real components from their site

Cropped from Instagram’s live website. Click to enlarge.

No components could be cropped from their page.

Icons

2 icons copied exactly from their site’s code.

Down chevron icon

Product screens

10 real screens from web image search, each linked to where it was found.

1200 × 606
1688 × 2832
1600 × 982
1024 × 840
1920 × 1008
800 × 313
1600 × 1200
1200 × 675
1000 × 644
940 × 788

Do & don’t

What makes it Instagram
  • Plain white background with soft grey input fields and borders
  • A single friendly blue used for the primary action and links
  • Fully rounded pill-shaped buttons and inputs
Do
  • Keep the background plain white with light grey form fields
  • Use one blue accent for the main button and links only
  • Round all buttons and inputs generously
Don’t
  • Don't use dark or moody backgrounds for a sign-in style flow
  • Don't add multiple accent colours
  • Don't use sharp-cornered inputs or buttons

For AltLeads: Borrow the simple, friendly login-style layout for a lightweight rep sign-in or quick-access screen that feels approachable, not corporate.

Copy the tokens

Paste into any project to try this look.

/* Instagram · values measured from https://www.instagram.com/ · reference only, their brand belongs to them */
:root {
  --bg: #FFFFFF;
  --surface: #F3F4F5;
  --text: #111112;
  --muted: #737373;
  --line: #D1D3D5;
  --accent: #0064E0;
  --on-accent: #FFFFFF;
  --radius-button: 22px;
  --radius-card: 16px;
  --radius-small: 6px;
  --button-height: 40px;
  --font-heading: "-apple-system", system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-body: "-apple-system", system-ui, -apple-system, "Segoe UI", sans-serif;
  --shadow: rgb(255, 255, 255) 0px 0px 0px 2px, rgb(24, 119, 242) 0px 0px 0px 4px;
}
Enlarged image
Instagram