Design systems design system · study copy · 12 Oct 2026
monday.com study

monday CRM, exactly

monday CRM is monday's sales product: leads, contacts, accounts, deals and a pipeline, with emails, calls and AI agents built in. It runs on the same monday platform and the same design system (Vibe) as monday.com, inside a calmer, light teal frame. This page shows what is special about the CRM, rebuilt from monday's own pictures.

measured on monday's picturesmonday's own codemonday's own pictureours (no real value existed)
Productmonday CRM: a separate product from monday.com work management
Design systemVibe, the same as monday.com (buttons, inputs, icons, colours)
Frame#DDECF0 top bar, teal-to-white side menu measured
Card accent#0F748F teal inside the contact card measured
Linked records#CBE9EC chips with an icon measured
LettersFigtree for text, Poppins for titles; Roboto in some tables
BoardsContacts, Leads, Accounts, Deals, Activities, Sales Dashboard
New in 2025-26AI agents, Sidekick, AI summaries, Sequences, Quotes & Invoices

Are monday CRM and monday.com separate? Yes

They are two products you buy separately, built on one platform. Everything below the frame (boards, buttons, menus, icons) is the same Vibe design system; what changes is the frame, the boards you start with, and the sales parts.

Part
monday.com (work management)
monday CRM
Logo
Three coloured dots + "monday.com"
A teal round mark + "monday CRM" measured
Top bar
Grey-blue surface #ECEFF8
Light teal #DDECF0, side menu fading white to #E3F0F3 measured
Side menu
Home, My work, Favorites, Workspaces
Mass email tracking, Sequences, Quotes and Invoices, monday AI (Sidekick, Vibe, AI workflows, AI Agents, AI Notetaker), then the CRM boards
Starting boards
Projects, tasks, plans
Contacts, Leads, Accounts, Deals, Activities, Sales Dashboard, Client Projects
Board header
Integrate, Automate, Invite
Adds AI Agents, Sequences, Import, Sidekick, AI suggestions, a Gmail badge
Item card
Updates, Files, Activity log
Overview with widgets: Related accounts, Emails & Activities timeline, Vital stats; a teal accent for its actions measured
Linked records
Plain connected-board chips
Teal chips with an icon (building for accounts, $ for deals)
Pipeline
Kanban is an optional view
Deals pipeline by stage, with stage totals and AI next steps
Themes
Light, Dark, Night: all seen in monday's pictures
Only light pictures exist; dark and night here are ours, from Vibe's tokens ours

Rebuilt CRM screens

Left: monday's own picture. Right: our copy, built only from the design-system files. Every copy works: open one full size to click, fold, drag or switch theme, and use its slider to compare with the original.

1 · Contacts board with the full CRM side menu

monday's own picture of the monday CRM Contacts board with the side menu
Original · help centre "monday CRM's AI features" (archived Jan 2026) · window 1728 px, drawn at 103% · the teal arrow is the help centre's own mark
Our copy · open full size · tick rows, fold groups, click Type or Priority to change it, pick side-menu items, fold the side menu
95.1% of pixels · 92.1% of edges

2 · Leads board with the AI Lead Agent panel

monday's own picture of the Leads board with the AI Lead Agent panel open
Original · help centre "monday CRM AI Lead Agent" (archived 2026) · window 1536 px, drawn at 116% · colours corrected (see below)
Our copy · open full size · close the agent (X or Esc), reopen it from "AI Agents", click a status
93.6% of pixels · 87.9% of edgesFound while copying: this picture stores Display-P3 colour numbers labelled as ordinary sRGB, so it looks washed out. Converted back, its colours land exactly on Vibe's (button #0472E9 = Vibe #0073EA, "New Lead" #4DCCC5 = aquamarine #4ECCC6), which proves the CRM uses Vibe's colours. The copy is compared with the corrected picture.

3 · Contact card: Related accounts, Emails & Activities, Vital stats

monday's own picture of a monday CRM contact card with Emails and Activities
Original · help centre "Emails & Activities: AI summary" (archived Jan 2026) · window about 1824 px, drawn at 97%
Our copy · open full size · switch tabs, try New email / Add activity / Summarize, close with Esc and reopen with R
94.9% of pixels · 91.9% of edgesMeasured: inside the card monday CRM uses a teal accent #0F748F (New email, Add widget, the open tab's line), not the usual blue; the Related accounts table is drawn in Roboto.

4 · Deals pipeline (Kanban)

monday's own marketing picture of the Deals pipeline in Kanban view
Original · monday.com/crm/ai-agents marketing picture (2026) · drawn about 1.4× the app size · the face, cursors and bubble are marketing decoration
Our copy · open full size · drag a card to another stage (or focus it and press ← →): counts, totals and the colour bar update · M hides the decoration
93.6% of pixels · 86.0% of edgesA marketing picture is polished, not a screenshot: its stage colours (#003FA7, #00BAFF, #FFCC00, #00BB5F) are monday's brand colours, measured, not Vibe status tokens.

More real CRM screens (not rebuilt yet)

monday's own help-centre pictures of monday CRM (web-archive copies, 2025-2026). Click one to see it full size.

Marketing pictures (monday.com/crm, 2026) monday's own picture

Polished pictures from monday's CRM web pages. They show where the product is going (agents everywhere), but they are drawn for advertising, so they are not used for measuring. 143 pictures and 2 videos were collected; these are the clearest.

CRM colours measured

The CRM uses every Vibe colour from the monday.com study (main blue #0073EA, text #323338, all status colours). These are the extra colours that make it look like the CRM, measured on monday's pictures.

Frame teal#DDECF0 top bar (Leads picture: #E0EEF3)
Side menu#FCFDFE → #E3F0F3, top to bottom
Menu, open board#CDE8ED
Linked-record chip#CBE9EC accounts, deals, titles
Card accent#0F748F New email, Add widget, tab line
Card label (sky)#98DFF4 Partner, High in Vital stats
Indication#D4E5DB "Existing Account"
monday AI chip#E6EAED side-menu section
Contrast check: monday CRM still puts white words on the pale sky labels in the contact card ("Partner", "High" on #98DFF4): about 1.6 : 1, far below the 4.5 : 1 needed. This is the same problem as on monday.com, and the reason AltLeads writes chip text in its normal ink colour.

Letters & sizes measured

Same fonts as monday.com: Poppins for the CRM wordmark, card names and widget titles; Figtree for everything you read. One surprise: the Related accounts table inside the contact card is drawn in Roboto.

Card name · widget titles
Janet Orchid
Poppins 500 · 24 px name, 17.5 px widget titles
Board text
Phoenix Levy
Figtree 400 · 14 px cells, 600 · 19 px group titles
Linked table inside the card
Orchid Lovers, Inc.
Roboto 400 · 13 px

Rows

36 px rows plus a 1 px line (a 37 px step), centred cells, the name column left-aligned with 36 px space before the name.

Contact card

Opens almost full screen (30 px from the window edge) over a dark navy wash; 12 px top corners; widgets with 8 px corners.

Agent panel

About 406 px wide on the right, 16 px top-left corner, white fading to #F1F5FF at the bottom.

CRM parts

The parts monday CRM adds on top of Vibe, drawn with monday-crm.css. Buttons, inputs, menus, tabs, toasts and dialogs are the monday.com ones; see the monday.com study.

CRM frame & side menu

Top bar 48 px, light teal #DDECF0, teal mark + "monday CRM" (Poppins 600 / 300) · side menu 263 px, 16 px top corners, white to #E3F0F3; rows 34 px with 4 px corners, open board #CDE8ED; a grey "monday AI" section chip; colour icons for AI tools only · main sheet white with a 16 px top-left corner · board header AI Agents (two avatars), Sequences, Import, Sidekick, AI suggestions with a blue "New" tag, Integrate with a Gmail badge, Automate, Agents.

Linked records (chips)

HSBF Deal 3 CEO+1 Agriculture and Farming +1 325 478 5698
Chip 22.5 px tall, 3 px corners, #CBE9EC, ink-coloured words, an icon for the kind of record (building = account, $ = deal) · more than fit a "+1" chip · tag pill #CCE5FF with blue words · phone and links in link blue with a country flag.

Stages & labels

CustomerPartnerNew LeadHighMedium
Same status cells as monday.com (full cell, white words) with CRM labels: Type (Customer chili blue, Partner orange), lead Status (New Lead aquamarine), Priority (High dark orange, Medium bright blue) · Indications a pale green-grey #D4E5DB cell with ink words ("Existing Account") · group colours green for active, red for inactive, blue for new.

Pipeline card

Microsoft
Critical$55,000 Deal value
6
✦ AI recommendationSchedule a discovery call with Diana
Yelloworks
Low$7,500 Deal value
1
Card white, 1 px line, 6 px corners, 11 px padding; name, then two tags, then owner + counts · priority tag grey with a 3 px coloured edge (Critical dark, High red, Medium orange, Low yellow) · AI next step a pale blue box inside the card · stage head coloured, arrow-shaped, "Stage / count", the money total underneath · drag lifts the card and tints the target stage.

Contact card & timeline

NoteJan 15, 2026, 2:50 PM
CCassandraSo much happened in this meeting!
Partner Orchid Lovers, Inc.
Card opens over the board on a dark navy wash, 12 px top corners, tabs Overview · Updates · Files · Emails & Activities · More, the open tab underlined in teal · widgets bordered boxes with a Poppins title and an expand button · timeline grey background, month chips, a coloured icon per kind (note red, email blue, meeting purple), cards with 8 px corners · Vital stats label above a 38 px box; labels fill the box, linked records sit on a light grey box.

AI agent panel

9 new lead added.Completed
AI may be inaccurate, make sure to review results. SettingsDefine your expert's job
Panel slides in from the right over the board (about 406 px), a 3D avatar and the agent's name with a blue "Beta" tag · status "All set and ready" in Poppins · jobs white cards with a soft shadow and a green "Completed" badge · a reminder that AI may be wrong, in light grey · links white rows to the agent's settings and ideal customer profile.

Dark & night ours

monday's help centre shows monday CRM in light only. monday.com itself has real Dark and Night themes (see the monday.com study), and the CRM uses the same Vibe tokens, so our dark and night copies use Vibe's own dark and black colours and carry the CRM's teal tint into the frame. Use the switch at the top: every copy above changes with it.

From monday's code

Page, cells, text, borders, hover and status colours in dark and night: all Vibe tokens.

Ours

The CRM frame in dark (#1F2235 top bar, side menu #292F4C → #23293F), dark chips #2C4A52 and a lighter teal #2A93AD for the card's actions.

Watch out

Pictures cut from monday's light screenshots (avatars, the products picture) stay light in dark mode.

Do & don't

What monday CRM does well, and where it slips. Each rule names the Law of UX behind it; click the label to read it.

Do

  • Show linked records (account, deal) as small chips with an icon, right in the row. Similarity
  • Keep a contact's whole story on one card: details, related accounts, emails, calls, notes. FlowCommon Region
  • Keep the key facts pinned beside the timeline. Working Memory
  • Show each stage's count and money total on the pipeline. Goal-Gradient
  • Put the AI's suggested next step on the card it is about. Zeigarnik
  • Let the system fill in what it can (leads, summaries, totals). Tesler's Law

Don't

UX principles, in plain words

What makes monday CRM feel easy for sales people.

A CRM that is still a sheet

Contacts, leads and deals are boards: rows and columns everyone knows.

Everything is linked

A contact shows its accounts and deals as chips; one click opens them.

One card per person

All emails, meetings and notes about a contact live in one timeline.

Deals move, you watch

The pipeline shows stages left to right with money totals; drag to move a deal.

Agents do the dull work

Finding leads, writing follow-ups and summarising history are handed to AI.

A quieter frame

A soft teal frame keeps the screen calm so the sales data stands out.

Laws of UX scorecard

All 29 laws from lawsofux.com, each checked against what monday's own CRM pictures show. "Not seen" means a picture cannot show it, so we did not guess.

Lessons for AltLeads

monday CRM is the closest of our studies to what AltLeads does (leads, calls, meetings). Options, not decisions: you choose.

A lead card like the contact card

Option: open a lead as a big card over the list, with the call history as a timeline on the left and the key facts pinned on the right.

Company and meeting as chips

Option: show a lead's company and booked meeting as small chips in the row, like monday's linked records.

A meetings pipeline

Option: a Kanban view of meetings (Booked, Confirmed, Held, Won) with counts per stage.

A next step on every lead

Option: a one-line suggested next step on each lead ("Call back Tuesday 10:00"), like the AI recommendation box.

Not added to the AltLeads picker. You asked to check monday first; tell us if you want any of these as options there.

Copy & use

Link the monday.com files plus the CRM file. Put dark-app-theme or black-app-theme on the page for dark or night.

<link rel="stylesheet" href="monday/monday-tokens.css">   <!-- Vibe colours, sizes, letters, movement -->
<link rel="stylesheet" href="monday/monday-vibe.css">     <!-- Vibe buttons, inputs, menus, tabs ... -->
<link rel="stylesheet" href="monday/monday.css">          <!-- board: groups, rows, status cells -->
<link rel="stylesheet" href="monday/monday-crm.css">      <!-- CRM frame, chips, contact card, agent panel, pipeline -->
<script src="monday/monday-icons.js"></script>

<div class="mc"> … <span class="mc-chip">HSBF</span> … </div>
<div class="mc mcd"><article class="mcd-card">…</article></div>

Where it came from

Only real sources. No login, no bot-check bypass. Where we could not see something, the page says so.

  • monday's help centre (support.monday.com) shows a bot check, so we did not open it. We used the public web archive's copies of 45 articles (2025-2026), among them "monday CRM's AI features", "monday CRM AI Lead Agent", "AI Sales Agent", "Emails & Activities: AI summary / AI email composer", "Manage your contacts with monday CRM", "The new Quotes & Invoices", "Sales Gauge Widget". monday's own picture
  • monday.com/crm and its sub-pages (features, AI agents, AI notetaker, use cases, industries, SMB, enterprise, what's new), opened in Chrome: 143 pictures and 2 videos. Marketing pictures, used for the gallery and the Deals pipeline copy only.
  • Vibe, monday's open-source design system (MIT): the same files as the monday.com study.
  • Colour fix: one help picture (Leads) stores Display-P3 numbers labelled sRGB; we converted it back before measuring. The others are ordinary sRGB.
  • Ours: dark and night for every CRM copy; the building, $, target and four-point-star icons (monday's own are not in the public Vibe icon set). ours
  • Archive: the older quick page from the 2 Oct batch is kept at OpenDesign-archive/altleads-design-project/design-systems/monday-crm-OLD-generated-2oct.html.